Electronic Arts has said it might end its partnership with FIFA for its future football games. EA Sports GM Cam Weber said in a blog post that EA is "exploring" the possibility of renaming its FIFA series as part of its rights agreement negotiations with FIFA.
Weber said EA is "exploring the idea of renaming our global EA Sports football games. This means we're reviewing our naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses across the football world."
EA's deal with FIFA to use the FIFA name is good through 2022, so EA and FIFA have about a year to get the deal done--or not. Weber explained in the blog post that EA has separate licensing deals with over 300 different groups beyond FIFA that give the company access to more than 17,000 athletes on 700+ teams in 100 stadiums and covering 30 leagues around the world.
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