Microsoft has revealed it nearly put a motorized rotating Xbox button on the Xbox One X, but decided against it over concerns about its potential to "fail" and end up creating a costly scenario.
A GQ report said the button would have rotated so the Xbox logo stayed in the correct upright position no matter if the console was positioned horizontally or vertically. The Xbox brand teams apparently loved this idea for consistency's sake. "They never like our logo sitting sideways," Xbox boss Phil Spencer said with a laugh.
Adding the rotating button would have come at a cost of $1, and Spencer said it might seem obvious to the casual observer that this would be money well spent. However, someone at the design meeting made a statement that changed Spencer's mind: "There's a world where we sell a hundred million of these." As such, the $1 decision became a $100 million decision, and Spencer shut it down.
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