Following in the footsteps of Netflix, Disney+, and others, Amazon's Prime Video streaming service will introduce an advertising-supporter tier in the future, according to a new report. The Wall Street Journal is citing unnamed sources who said discussions about an ad-based tier for Prime Video are in the "early stages."
Amazon already has a gigantic advertising business, bringing in more than $9.5 billion in the first quarter of 2023 alone, a figure that is up 21% year-over-year.
Prime Video is currently available for $9/month as a standalone service or $15/month as part of a Amazon Prime membership, but there is no word on what the rumored ad tier might cost. Amazon already owns and runs Freevee, a free streaming service that shows ads. Additionally, Amazon's NFL programming includes ads.
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